From initial days of launch in 2011, we were a design driven company. For us, the eating experience is inside-out experience. The product should both taste good and look good.
Our design concept is simple yet complex. The look is inspired by the name which was inspired by the absurdity of the idea to make chocolate in the country without chocolate making traditions (we were the very first in east – central Europe to start the craft chocolate company).
The style evolved but the principles always remain the same: simple yet sophisticated; clean but artistic. We began the development by selecting the illustration that self-explained the message of our brand: being silly, childish, opportunistic, going the harder way. Penny farthing unicycle was selected as illustrative element and then it all went from there.
Our first designer Karolis Kosas took in the challenge to create our identity and the very first packages were born. Slightly geometric, retro-modern, clean. Technical information, like ingredient lists, nutrition info were placed on facade side which was pretty bold and unusual. Each package was hand signed and it acted as validation stamp for quality and transparency.
After some time, we re-created the whole branding by changing the shape and format while slightly evolving the design as well. The design morphed into even more minimalist mood and the box structure changed into two-side print. For the very first time, we have had our moulds custom-made with our unicycle symbol. The thing that remained untouched was our logo and it’s still the same eve after all these years.
The concept of our style is to be ever-changing, never boring. Therefore, our design got multiple upgrades and facelifts during years. It changed in size, shape and in dielines. We wanted to make the product easy to handle to our partners but also to stand-out on shelves, so these changes had practical and aesthetic reasons.
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